Content Marketing in 2014

In an age where costumers are extremely aware about their rights and market trends, interruptive advertising is on a fast decline. With the availability of internet to customers, we are living in the information age. A customer before buying a product looks at various sites and then decides about buying the product. Hence, content marketing is the prime focus of marketers this year. It is estimated that marketers have allocated 39 percent of their sales budget on content marketing. Providing relevant content to a prospective customer is the trend with 93% of B2B marketers using content marketing to reach out their target audience. 

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